Xerox rolls out initiative to help partners capitalize on product and service opportunities

xeroxchannelaprtners1-inA new Xerox initiative will give its channel partners the tools they need to help their customers unlock hidden potential in their Xerox devices to grow their businesses, improve productivity and enhance information security, said the OEM. The new Innovate to Grow initiative is designed to advise channel partners how to accelerate the sales cycle for Xerox’s application builder tools, managed print services (MPS) and Xerox ConnectKey multifunction printers (MFPs). It includes a set of tools such as sales-talk tracks, videos, marketing toolkits, competitive intelligence and a Partner Solutions Playbook, showing partners how to use Xerox assets to build repeatable, automated and customized workflows that address their customers’ daily business needs. Xerox added that small and medium-sized businesses (SMBs) will spend more than $40 billion on technology and document-related services this year in North America and Western Europe – more than 75% of that through indirect channels, representing a significant opportunity that Xerox channel partners can capture.

John Corley.
John Corley.

“Success for Xerox and our partners is about becoming a strategic partner and finding ways to improve their business processes,” said John Corley, President, Channel Partner Operations, Xerox. “At Xerox, it’s our mission to arm our partners with the tools they need to better service their customers and uncover new revenue opportunities – and this initiative sparks innovation and helps drive growth.”
Xerox’s Partner Solutions Playbook, for example, is an interactive library of real-world customer scenarios, each showing how to solve a workflow problem with a step-by-step overview of possible solutions. The Playbook explains the solution, the technology and time needed for deployment, as well as potential revenue projections. Innovate to Grow empowers partners to do more, increase customer loyalty and generate recurring revenue for their business, the OEM added.
The initiative is currently available to U.S. and Western European partners. Availability to other countries, including Canada, will be announced later this Fall.

Tony Curcio
Tony Curcio is the news editor at Graphic Arts Magazine.

Related Articles


Please enter your comment!
Please enter your name here

- Advertisement -