Esko launches free beverage trends packaging e-book

Esko has announced the launch of a free downloadable e-book titled Trends in the Beverage Packaging Industry: Ingredients for Success. The publication outlines key industry trends and the tools that brands can adopt for commercial success. Esko added that the global market for alcoholic beverages amounted to over $1.49 trillion (USD) in 2020 and is expected to grow to $2.2 trillion by 2025, according to Statista. Esko added that changing consumer habits during the pandemic have led to a huge number of new behavioural trends, which equates to a host of opportunities for brands hoping to capture new market share in that sector.

“Almost a third of consumers would like to continue working from home and coupled this, over half of consumers are actively looking for tips on personal health and well-being,” said Matthew Haws, VP of Global Marketing at Esko Brand Solutions. “In catering to this, brands can expand into whole new categories – for example, alcoholic-flavoured water known as Hard Seltzer. When creating entire new product lines with multiple SKUs, smart brands are using digital tools to help streamline the journey – and make the transition from ideation to new-product launch pain free. With Digital Asset Management (DAM) tools like MediaBeacon, external assets can be approved and made available to marketing teams to ensure that promotion is extremely agile.”

The latest free resource from the Esko Brand Solutions team covers market trends and offers deep insights into categories such as spirits and cocktails. Packaging trends are also covered with a look at digital tools for success. As brands and retailers strive to keep ahead of the competition, technologies such as MediaBeacon and web-based collaborative workflow management system WebCenter, help them to streamline packaging design projects, removing common stumbling blocks that slow the process down, Esko added. “The beverage industry is extremely competitive in terms of packaging design. Speed to market with new and different designs is paramount to influencing the purchasing decision ahead of rival brands. Teams that have control of their assets through digitalization are much more likely to turn concepts into actual product ranges quickly – and more cost-effectively.”

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