The current status of the labeling and product-decoration market is documented in the newly-published 16th edition of AWA’s Labeling and Product Decoration Annual Review 2022. It explores all the different facets of the subject across the main labeling formats – pressure-sensitive, glue-applied, sleeving, in-mold labels – and their supply-chain characteristics. Labeling and product decoration are critical to the packaging industry, combining the essential information to identify a product with the sales enhancement properties of branding and on-shelf visibility.
The new study details the profiles of the different end-use application segments (including primary product labeling, variable information printing and security labeling) and sets them in the context of in-depth regional market analyses. In 2021, AWA estimates that global label demand was about 71,010 million square metres – showing a growth of some 3.8% over the prior year. While these figures span all the label and product-decoration technologies, 41% of these volumes were in pressure-sensitive labels, 34% in glue-applied labels, and 19% in sleeve-labeling technologies. Regionally, the countries of Asia continue to claim the largest market share at 45% of the total. Europe comes in at a 25% share, North America 18%, South America 8%, and Africa and the Middle East 4%. AWA’s regular updates on aspects of the labeling and packaging market are detailed on the company’s website, where their Global Annual Review Labeling & Product Decoration can be ordered online.