Global printing industry leader Inkcups (Danvers, MA) has launched the Lustre Effect for its Helix line of printers – a technique that allows for a metallic appearance on aluminum, stainless steel and other metal cylindrical objects. Available for all Inkcups cylindrical digital printers, the Lustre Effect is a new design technique that enables printing of decorative ‘metallic-looking’ embellishments. Through software technology, the Lustre Effect joins other print innovations such as mirror print, tone on tone, and contour print. The technology allows for a range of hundreds of metallic shades for unique and eye-catching graphics. It also offers unlimited embellishment features to create gradations, dimensions, hidden and subtle watermarks, and patterns with the metallic colours. Brand managers, product managers, advertising agencies, and other organizations looking to differentiate themselves and their clients from competitors, can now offer unique metallic colours in a simplified design using a simplified print-production process. The specialized software also eliminates time-consuming manual steps and trial-and-error processes that save users both time and money.
“We’re excited to offer the Lustre Effect to customers as a value-added complement to our leading digital cylinder printers,” said Ben Adner, CEO of Inkcups. “This new technique will enhance their offerings by enabling them to print metallic colours and embellishments on products like aluminum cans, stainless steel tumblers, and more. The Lustre Effect and its features expand a brand’s creativity, making it possible to visualize and create more compelling printed products and generate new revenue opportunities,” he added.