Screen Americas (Elk Grove, Illinois) has announced a newly formed partnership with renowned envelope converting and mail inserting solutions provider W+D (Winkler+Dünnebier). The alliance provides a complete solution in which direct mailers and commercial printers can produce customized content using roll-fed digital inkjet, create personalized envelopes based on that content, and make a seamless transition in which the designated content is inserted into its corresponding envelope. The complete solution is comprised of a Screen Truepress Jet520 Series Press, Screen Equios Workflow and the W+D BB1000 direct mail finishing and inserting system for personalized direct-mail printing. The sophisticated system, which also allows customized printing on both sides of an envelope, is expected to raise the bar on speed in variable-data printing.
“We’re very excited to partner with W+D,” said Ken Ingram, President of Screen Americas. “The integration of both our products will provide printers with the opportunity to increase efficiency during the entire production process as well as lower their overall costs.” Numerous market research studies show that recipients prefer personalized content. Further research shows that colourful, personalized envelopes achieve the highest open and read rates and increase the anticipation of receiving mail. With the newly formed alliance, variable-data marketing “can now exist at multiple levels.”
Direct mailers can also expect to save on paper costs. “Most converting machines use envelope blanks that require paper rolls wider than 21½ inches,” said Aron Allenson, Product Manager for Screen Americas. “The BB1000, with its tighter inserting tolerances, enables users to switch from a #10 envelope to a narrower envelope – and still safely insert content, including items that are 8½” wide plus a #9 return envelope. This results in faster printing and a paper savings of up to 5%. The BB1000 can also enhance the mail pieces with the post office’s trail-edge die-cut and embossing that further qualifies mailers for additional postal discounts of up to 4%.”