Ricoh USA (Exton, PA) has unveiled new gold and silver toners, enabling customers to migrate critical applications away from offset and onto digital with single-pass embellishments. These unique additions enable the production of a wide range of enhanced print applications, and open up new revenue opportunities for customers who seek to differentiate their offerings to meet the evolving and diverse needs of their customers in today’s competitive marketplace.
Developed for the fifth colour station on the Ricoh Pro C7200X Digital Colour Sheetfed Press, the toners deliver exceptional visual impact for high-value-added print applications. The additional colours can transform a broad range of applications – from catalogues, posters, flyers, direct mail and brochures, to business cards, greetings cards, tickets, invitations, certificates and packaging. The new gold and silver toners should be available in North America this July.
“The addition of gold and silver toner helps customers migrate shorter run offset jobs over to digital, while maintaining quality embellishments and (as with all 5th-colour toners) further expand their colour gamut,” said Heather Poulin, Vice President of CIP Marketing & Portfolio Management at Ricoh USA. “We pride ourselves on listening to our customers and incorporating their voice into future portfolio developments. These new metallic toners are a result of their voices and our innovation – and we’re excited to bring them to market.”