Neenah expands Endura wide-format line with 500-foot poster rolls

Neenah Paper is expanding its popular Endura wide-format substrate lines to include Endura Poster in a new 7-mil, 500-foot roll. The company is also adding an innovative 17-mil matte finish Endura Art to the portfolio. Neenah pointed out that these additions are in response to market demand created by wide-format equipment enhancements, while providing a trusted, durable and cost-efficient signage solution for various retail, hospitality, attractions and commercial art businesses. Endura poster-printing papers are also PVC-free and FSC-Certified.

“The new 500-foot roll is a game-changer for our printing partners,” said Jason Leonard, Business Development Manager for Neenah. “The new sizing means fewer interruptions of print runs for reloading, less stopping to purge and clean the printer, and more manageable time, effort and labour per project. In our tests on 150-foot versus 500-foot rolls, we saw a decrease in production times by a minimum of 15%. In the commercial art reproduction space, the thicker Endura Art photorealistic paper with a new elegant matte finish runs like a dream and is competitively priced to ensure profitability without sacrificing printability,” Leonard added.

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