Adobe’s creative team (San Jose, California) has demonstrated an industry-leading culture of diversity and inclusion by becoming the first brand to receive certification from The 3% Movement – the creative industry’s leading voice in gender equality and diversity. To become 3% Certified, creative teams are measured in three key areas: female leadership, workplace culture and equal creative opportunity. Adobe is the first brand to receive 3% Certification for its in-house creative team, along with seven other creative agencies. The achievement was also the first to be awarded to a corporate, in-house creative team, rather than a ‘standalone’ agency. As a founding partner of The 3% Movement, Adobe is a long-standing supporter of the organization’s mission. Adobe decided to undergo an in-depth Thriving Culture Assessment to uncover key insights about its in-house creative team members and to assess progress towards the company’s diversity and inclusion commitments.
“Adobe is honoured to be the first brand to receive 3% Certification for building an equitable and inclusive culture for our creative teams,” said Katie Juran, Senior Director of Diversity and Inclusion at Adobe. “The 3% Movement gave us a unique opportunity to examine inclusion through the lens of our creative professionals, and we encourage other brands to pursue certification. We’re committed to continuing to make every Adobe employee feel included, respected and valued.” The assessment included Adobe-reported data – including a comprehensive, anonymous survey of all team members about their experiences in the workplace, as well as in-depth, one-on-one interviews.