The AIIM Group acquires Prime Data

AIIM (Avant Imaging and Integrated Media – Aurora, Ontario) Holdings, a leading provider of omni-channel marketing communication solutions, has acquired Prime Data, a major supplier of sustainable marketing communication solutions, also located in Aurora. Following the growth investment AIIM received in May of 2022 from Vegvisir Capital, AIIM continues to expand with the acquisition – by extending its services to now included carbon-neutral solutions with data-enhanced personalization capabilities for direct mail. Prime Data also shares AIIM’s outstanding “client first” reputation by offering its customers high performing, end-to-end marketing communication solutions including strategy, tactics, design, workflow automation, and production. Prime Data will strengthen the integrated and automated direct-mail platform offered by AIIM, as the growing demand of modern marketing technologies requires integrated data-enrichment capabilities. Prime Data is also a world leader in the research and development of sustainable direct mail with a carbon-neutral footprint. Its reach spans customers across various industries – including non-profits, financial services, e-commerce, real estate and marketing agencies both domestically and internationally.

Patrick Masset
Patrick Masset
Steve Falk
Steve Falk

“This acquisition will enable AIIM to accelerate our omni-channel customer communication management platform vision, and further fuel the growth and success of our clients to attract new customers and grow, retain and re-engage with existing ones,” said Patrick Masset, CEO of AIIM. “Prime Data instantaneously adds data and workflow management experts to our team, increases production capacity for our respective customers, and enables us to leapfrog our efforts to provide our valued customers with sustainable, carbon-neutral direct-mail solutions.” Steve Falk, President of Prime Data, will join the AIIM leadership team as VP of Partnership & Sustainability. “This merger will greatly improve opportunities for our clients. There is a shared focus on client satisfaction, sustainability and cutting-edge, high-quality printing technology. It’s a natural fit after many years of working together as partners,” he added.

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