Paper and Packaging Board survey finds consumers still see recycling as valuable

Mary Anne Hansan.

Survey data released by the Paper and Packaging Board (P+PB – Mclean, Virginia) in its 2018 Campaign Impact Report conducted by Ipsos, revealed that 83% of U.S. consumers surveyed agree that recycling paper of all kinds is still extremely worthwhile. The report also showed that the paper and packaging industry is viewed more favourably than other materials industries, including plastics, and that just over 6 in 10 (62% to be exact) of those surveyed agree that paper’s benefits outweigh the risks when considering paperboard/packaging, paper and the environment. “What these numbers and the data in the full report suggests,” said Mary Anne Hansan, President of the Paper and Packaging Board, “is that when consumers are aware of the benefits of choosing paper and paper packaging, these materials remain valued choices.”
The steady attitudes about the benefits of these natural products come at a time when the corrugated recycling process and local recycling has been disrupted by global action. However, in a separate survey about packaging, P+PB reports the following about how consumers continue to rely on paper packaging and the role it plays in influencing their decisions:

  • 68% of consumers said they were most likely to buy something in a paper or cardboard package if given the choice between paper or plastic.
  • 71% of consumers said they were more likely to buy brands that package their products in paper or cardboard, rather than in other materials.
  • 63% of consumers said that paper and cardboard packaging makes a product seem premium or high quality.

One factor contributing to preferences for paper-based packaging is the design. Most (83%) agreed that paper and cardboard packaging can be innovative. About 70% of Americans felt that this type of packaging allows for more creative packaging designs than other packaging materials, and that products packaged in paper or cardboard seem more artisanal or handcrafted (69%). To see the final results of the packaging survey, view the full survey report.

Tony Curcio
Tony Curcio is the news editor at Graphic Arts Magazine.

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