New Canon survey shows consumer appeal of fluorescent colours

Canon U.S.A has unveiled the results of a new survey, Canon’s Fluorescent Color Impact Study, which illustrates the powerful allure of fluorescent colours and validates consumers’ overwhelming support of the return and use of bright, bold colours in a broad range of materials and business settings. According to the survey, three out of four-of-four 75% of consumers indicated they are more likely to pay attention to posters and signage that feature fluorescent colours. More than 90% of consumers said they are very likely or somewhat likely to remember posters and signage printed in fluorescent colours. Fluorescent’s ability to capture the modern consumer’s attention even further was evidenced by over two-thirds agreeing that fluorescent colours are making a comeback. The study was based on a national survey of 1,000 U.S. citizens conducted in March of 2022. Canon U.S.A. also recently announced a new online version of PosterArtist, the company’s free design online application that’s available for both Windows and Mac platforms, and supports compatible models of Canon printers. The web-based version can be used with all Canon imagePrograf GP printers, which use fluorescent pink ink.

Survey findings included:

• 31% of consumers believe that fluorescent pink is the most iconic colour in art and culture, and the most personally engaging of the fluorescent colours.

• 55% of consumers said they would like to buy a printer that uses fluorescent ink.

• When consumers see fluorescent colours most feel happy (64.5%) and excited (47%).

• Out of all the private sectors – including technology, retail, media, sports and travel/hospitality – the fashion domain was surprisingly chosen over the world of entertainment as the industry consumers most associate with fluorescent colours.

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