Printing industry management consulting firm Gimbel & Associates (Garden City, NY) has published a new eBook A Printer’s Perspective & Guide to Digital Printing and Variable Data which answers the business and operational questions printing professionals ask as they transition to a business model where digital printing plays a more important, and perhaps dominant, role. The downloadable eBook discusses the advantages of digital printing – in particular how this technology allows printers to produce data-driven, personalized materials that greatly improve the performance of marketing communications.
The book includes an overview of variable-data printing, a glossary of terms, and a special Printers Perspective section that addresses the questions on the minds of print-industry executives. The 50-plus page resource is available to print professionals at no charge. Gimbel & Associates President Roger P. Gimbel, EDP, said the aim of the eBook is to explore how to realize the dream of true, one-to-one direct marketing through individualization. He has also included video commentary on the eBook, available on its download request page.