Mitchell Digital, a division of Mitchell Press located in Burnaby, BC, has installed the first Kodak Nexfinity Colour Sheetfed Press in Western Canada featuring Kodak’s proven dry-toner imaging system. As long-time Kodak Nexpress users, the upgrade to the Kodak Nexfinity platform proved to be extremely successful. Changing out the engine that drives the innovative platform enabled immediate gains with faster production, enhanced image quality – and more importantly, a greater range of desirable value-added 5th-unit embellishments, said the company. “With the Nexfinity’s enhanced speed and adaptability, it easily handled one of our larger hybrid digital/offset projects with 150,000 unique variable covers for a strategic publication,” said Gregory Wong of Mitchell Digital, Supervisor of Mitchell Press’ Digital Division. “We enjoyed a 40% increase in efficiency and managed to save a few days in production, thereby freeing up capacity for more client work.”
Scott Gray, VP Sales and Marketing, added: “We are really excited by the flexibility of the platform. One day we are running huge offset run-lengths; the next day a short-run bespoke marketing piece – both hitting our ROI targets spot-on. Considering the year we just came out of, it’s refreshing to be able to invest based on our client’s feedback, who was been asking for flexibility, diversity and tangible solutions. Combined with our expertise, this is a really powerful way we can support our clients’ needs.” The Kodak Nexfinity provides unparalleled flexibility for producing critical marketing and communication projects, and can produce a wide range of applications including commercial print, direct mail, publishing and packaging. The platform also handles a wide range of unique digital value-added embellishments such as raised dimensional, clear, gold, metallic clear, opaque white, light black, watermark, RGB colour expansion, anti-microbial, red fluorescent dry ink, glass coat, plus an exceptional matte finish.