Cober Solutions (Kitchener, Ontario), a 100-year-old, fourth-generation, family-run commercial printer, has added two new HP Indigo 100K Digital Presses in addition to HP PrintOS Site Flow software solutions. The technology will grow the company’s current, highly automated operations for on-demand consumer applications in the Canadian market. “Data is more important now than ever, as we are seeing a shift in business since the pandemic, toward more online applications,” said President Todd Cober. “High-volume, short-run work is all about efficient production – and that’s why we chose the HP Indigo 100K which is highly automated and robust. Our growth is generated by on-demand manufacturing, which means smaller runs and more digital work.” The multi-million-dollar investment will allow Cober to continue to expand its digital print operations. “Canadians have been underserved in the on-demand market, and this investment is aimed to work on their behalf,” he added.
Engineered for non-stop printing, the new B2 HP Indigo 100K is the first press in HP Indigo’s 5th-generation platform and features innovations that deliver much larger digital print volumes due to its high speed and productivity. To efficiently fulfill digital printing orders from its external online brand partners, Cober maintains a dedicated team of solution architects and programmers that manages the streaming of jobs through its API and workflow automation. Because of this highly developed integration, Cober can act as an extension of its business partners, while offering them real-time visibility right down to the order level.
Cober also adopted HP Site Flow to streamline its operations. Site Flow enables printers to automate production of thousands of orders per day through automatic order submission, pre-flight, imposition, barcoding, printing and shipping to customers. Cober’s current five-press Indigo fleet, including 29” and 19” presses, uniquely positions the company to fulfill on-demand print products specifically for the Canadian market – including a large amount of specialty photoproducts from global companies in addition to premium B2B on-demand applications.
Making its first investment in an Indigo press more than 20 years ago, Cober’s digital business has increased 600% – 700% over the past decade and continues to grow. Today, overall revenue generated from digital printing has reached 50%, and Cober now runs all 29” work on its HP Indigo digital presses, which have replaced the company’s offset production in that format. In addition to its new investment in PrintOS Site Flow, Cober is already a frequent user of Print Beat, which allows Cober management to know at any time how the print shop is operating on the floor – while also enabling their team to be more productive and solve more production issues.