Accent Impression installs Heidelberg Easymatrix Die Cutter

Anthony Zara (left), VP of Marketing & Sales at Accent Impression, and Adam Zara, VP of Operations, in front of their new Heidelberg Easymatrix Die Cutter.

Influenced by high market demand for packaging during CovidD-19, Accent Impression, a leading commercial printer located in Montreal, Quebec, recently expanded its folding-carton production by purchasing an Easymatrix Die Cutter from Heidelberg. The Easymatrix, which complements the company’s existing Speedmaster XL 106 Offset Press, further secures Accent Impression’s position in the packaging sector while setting the company up for future growth. Founded in 1989, Accent Impression, a family-owned and operated business that’s focused on the commercial segment for most of its 30 years of operation. Equipped with a Speedmaster XL 106 that it installed in 2015, the company already had the ability to print on board stock, but lacked the automated finishing equipment needed for efficient folding-carton production. “We always wanted to move into packaging and had our eye on the Easymatrix for many years,” said Adam Zara. “But we kept postponing investments due to other business priorities.” After seeing the demand and need for packaging during the pandemic however, the company knew it was time to make a decision.

Installed in March 2021, the Easymatrix, which runs at speeds of up to 7,700 sheets per hour, is the company’s first full-size 41” die cutter. Drastically improving productivity over its existing manual platen die cutters, the Easymatrix has already generated a lot of business for the company. “The arrival of the Easymatrix gave our existing clientele the confidence to send us the packaging work they were previously sending to other vendors,” said Anthony Zara. “Through efforts to enhance our sales force and product-development team, we’ve also been able to attract many new customers.”

Initially, Accent Impression’s goal was to shift its business from 100% commercial work to a 50% commercial/50% packaging model over two years. Producing primarily food-based and machinery packaging, Accent Impression, together with the Easymatrix and XL 106, has been able to provide its packaging clients faster turnaround times for quick time to market. Demand has been so high that the company is already seeing its production split evenly. The Easymatrix “is tailor-made for a commercial printer getting into packaging,” Adam Zara added. Its intuitive touchscreen interface, along with motorized cutting-pressure adjustment and quick-lock technology for dies and stripping tools, the Easymatrix yields short make-ready times and is easy to run. After a two-week training period, the company felt confident operating the Easymatrix despite never having run a full-size die cutter previously.

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