Ricoh Clickable Paper Book reaches sales milestone

Published by IntuIdeas, the bestselling textbook Introduction to Graphic Communication, driven by Ricoh’s Clickable Paper app, recently reached a milestone of over 4,000 books sold. Adopted by 25 educational institutions and a number of leading printing industry companies, the book (now in its third printing) has become a bestseller in graphics arts programs at high schools, technical schools, community colleges, and four-year college and university bachelor’s degree programs. Graphic communication companies are also using the book for quick training of new employees who have little or no printing industry experience.

Harvey Levenson
Harvey Levenson
John Parsons
John Parsons

Co-authored by Cal Poly Professor Emeritus, Harvey Levenson, and former Seybold Executive Editor John Parsons, the book has proven the viability of Ricoh’s Clickable Paper app as a means for addressing different learning styles. Levenson added: “People learn best in different ways. Some prefer reading a printed book. Some prefer viewing videos. Some learn best by listening to lectures. And some learn by a combination of these approaches. This book provides all options directly from a printed book.”

Instructors receive a free book syllabus and exam questions. The Ricoh app is free from any app store, and all that’s needed for the clickable experience is a smartphone or electronic pad. “We have now companioned the book with a ready-to-use syllabus that turns its chapter structure into a 12-session lesson plan and rubric, covering everything students of graphic communication will need for a thorough grounding in the subject,” Parsons added. “In giving the book’s interactive elements equal weight with the text, the syllabus lets instructors offer their students a channel of live information that they’ll continue to find relevant long after the course is over.”

Those purchasing 10 or more books will also receive a free, signed copy of Understanding Graphic Communication, Levenson’s landmark graphic communication book, the first having a year 2000 copyright. The book covers graphic communication history and philosophy. The offer is available only while supplies last.

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