The International Sign Association (ISA – Alexandria, Virginia) has unveiled The Link – an online series of digital experiences designed to help sign, graphics and visual communications companies explore dynamic solutions, make vital connections and yield concrete results. “These experiences will provide meaningful connections with experts, business contacts and exhibitors, all focused on helping sign, graphics and visual communications companies sustain and grow their businesses,” said the organization. “Digital Signage provides insight directly from sign companies who’ve grown their businesses by providing exterior and interior digital services for their customers. This immersive educational experience includes two live panel discussions focused on how to prepare for success when it comes to these innovative and increasingly popular types of visual communications. Each panel will be followed by a Q&A session.” The sessions start at 2 pm Eastern Standard Time (EST) on Tuesday, October 5, 2021.
PANEL 1: Full Speed Ahead with LED Digital
It’s not your parents’ outdoor digital signage market any more. New sectors keep opening up for outdoor digital signs, and new ways to help your customers to advertise their business with the latest LED applications. Learn how sign companies can take advantage of breakthroughs in outdoor digital technology to find new customers and make existing customers even happier. Panelists include Chris McCaffery, President of Ulrich Signs (Lockport, NY), and Trey Watts, Vice President of Sales at Springfield Sign (Springfield MO).
PANEL 2: The Future of Digital Signage
What can getting into interior digital signage mean for your sign company? It’s a brand new world out there, and it’s filled with opportunities to build upon existing business practices and diversify revenue streams. Learn how sign companies can overcome challenges and find success in this increasingly popular sector of digital signage. Panelists include James Fuchsel, Sign Consultant at LaCrosse Signs (LaCrosse WI), Daryl Kirt, Account Manager for Scenic Signs (St. Cloud MN), and Pat Schuster, Owner & GM of American Lift & Sign Service (Omaha NE).
The fee for this virtual session is $25 (USD) for ISA and ISA-Affiliated Association members, and $50 for non-members. For more information, please visit the ISA website.