Next free PaperSpecs webinar to explore how the right fold can dramatically increase design impact

In PaperSpecs’ free webinar this Thursday, January 13, 2022 at 10 am Pacific Time (1 pm Eastern Standard Time), titled New Year, New Folds: How to Maximize Your Impact on Any Budget, attendees will discover first-hand how the right fold can dramatically increase the impact of any design. PaperSpecs added that “the secret to creating one’s best work, as every designer knows, is having the confidence and know-how to experiment with new techniques and discover new ways to get their messages across. One technique that delivers the biggest bang for the buck is the fun and functional fold!”

Trish Witkowski

During the webinar, folding pioneer Trish Witkowski, founder of Foldfactory.com, will reveal how designers can not only enjoy stunning results by using clever, eye-catching folds in their work, but also how they can do so on practically any budget. “We all know how difficult it is to get direct-mail and brochure recipients to actually engage with our work today,” said PaperSpecs Founder Sabine Lenz. “By using the right fold to tell your story, you can transform your piece into an engaging experience that people want to hold on to, and even share with others. Design doesn’t get much better than that. And who better to share these techniques than Trish, a self-proclaimed ‘folding fanatic?’ ”

In this free, inspiring PaperSpecs webinar, attendees will discover:

• Accessible, real-world “eye candy” folds

• How to tailor their design to a particular fold for maximum results

• Ways to choose the right fold based on the action they want the recipient to take

• How to keep costs down without sacrificing quality

• Strategies for selecting the perfect paper for the perfect fold

PaperSpecs free webinars are developed to include inspiring real-world examples, highly useful and easily implemented tips, and cutting-edge perspectives from industry thought leaders. Space is always limited, though, so be sure to reserve your seat today for this special event at bit.ly/3GC2Yn2.

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