Can inkjet accurately “hit” brand colours? That depends on what you mean by “hit.” The reality is that many brands don’t consistently hit their intended colour targets with any printing process, and colour guides used to asses accuracy are themselves often flawed. This special session will present research on brand-colour tolerance, the use of colour guides, and the effectiveness of colour guides in pursuit of colour matching. Common challenges with specifying colours for accurate production will be discussed, along with tools and standards for improving the process.
This latest helpful seminar from Inkjet Insight will take place online Tuesday, October 5, 2021 at 1 pm Eastern Standard Time (EST). Special guests will include Eddy Hagen, Insights4Print.ceo, along with Elizabeth Gooding, President and Co-Founder of Inkjet Insight. Attendees will learn why colour guides can be misleading, how to set proper expectations for designers and production teams, and tools and approaches for specifying colours accurately. On-demand playback will be available after the live virtual event.
Based in Antwerp, Belgium, Hagen has been tracking and reporting on the printing industry for several decades. He’s seen and debunked a range of promises that don’t deliver, and promoted small evolutions that had a huge impact. His insights are backed by analysis and research and an unflinching commitment to bring actionable insights to the printing industry.
Elizabeth Gooding, Inkjet Insight Co-Founder and President, and Co-author of The Designer’s Guide to Inkjet, works with a team of industry experts and analysts to create the tools, data and content on InkjetInsight.com. She’s managed design teams on complex transactional and direct-mail projects and chosen outsourcers for major brands. Previously, she established the first Saas (Software-As-Service) platform for customer communications. Gooding constantly seeks innovative ways for printers, marketers and designers to hone their craft and drive new pages onto inkjet presses.