GMG (Tuebingen, Germany) has unveiled a new sales tool for printers who want to physically demonstrate their colour competence in digital printing – even before an order is placed! GMG’s new ColorBook “establishes a building block for reliable colour communication,” said the company.
“In digital printing, GMG’s ColorBook is a Pantone-licensed colour reference for simulating Pantone and custom brand colours based on a precise set of real print conditions,” said Peter Schöffler, Product Manager at GMG. “We’re not talking about a regular colour guide, but one created on your own press – in real printing conditions. In short, the GMG ColorBook shows the actual end result because it’s produced under production conditions on the same press, using the same inks, and on the production substrate. From design to prepress, from the pressroom to the clients and brands – if everyone’s expectations are aligned, we create reassuring process reliability from start to finish.” Schöffler added that new ColorBook comes as an option to GMG ColorServer and GMG OpenColor. “It appears as a single additional button in the user interface,” he pointed out. “With only a few extra clicks, users can take a big step in quality and consistency for digital print.”
Iain Pike, Director of Licensing at Pantone, added: “Pantone is delighted to collaborate with GMG on GMG ColorBook because this unique solution simulates the full range of Pantone Colors that demanding print buyers hope to see from their print-service providers. Printers, and their brand and design clients, can quickly and easily compare GMG ColorBook to the Pantone Formula Guide Solid Coated because the page numbers and layout are identical between these references, thereby setting the right colour expectations based on the digital printing-job parameters.”