Ricoh (Exton, Pennsylvania) has announced that Lauren Sallata has been named Chief Marketing Officer (CMO) of Ricoh North America. She brings more than 20 years of experience directing large organizations through digital marketing transformations, with a focus on increasing customer engagement through enhanced strategic communications. Sallata comes to Ricoh from Panasonic North America, where she led the region’s marketing transformation, redesigning the brand and digital strategy to align with the company’s new business positioning. Sallata increased overall purchase intent and awareness, developed long-term brand strategy positioning for millennial and Gen Z buyers, and launched a new customer-engagement platform.
While at Panasonic, she received several industry awards including: 2020 ITSMA Marketing Excellence Diamond Award in Transforming the Brand; 2018 ANA B2 Marketer of the Year top three finalist; and two 2017 Stevie Business Awards for B2B Campaign of the Year. Prior to Panasonic, Sallata held leadership positions within the services arm of Xerox, including VP of Business Development and Marketing where she led strategy and execution of the company’s rebrand and enterprise portfolio project. Previous to that, she was with Affiliated Computer Services (ACS). Her early career was spent at Verizon Business where she held several senior management positions.
“The energy, creativity and authenticity I see at Ricoh is inspiring,” said Sallata. “I’m thrilled to join a team so passionate about the customer experience, and am excited to share what I’ve learned from other large-scale marketing transformations. It’s clear that the Ricoh team values collaboration, teamwork, responsibility and an unwavering commitment to customers – a true recipe for long-term success, which is exactly what we’ll accomplish together,” she added.
“Lauren brings the perfect blend of a relentless focus on customer experience with a pragmatic approach to internal collaboration, from marketing and sales to various divisions within large complex global organizations,” said Carsten Bruhn, President and CEO of Ricoh North America. “She embodies our Ricoh team values, shares our team’s obsession with customer satisfaction, and embraces our culture of excellence mindset. Welcoming Lauren to the team is one of many ways we are mobilizing to take advantage of the tremendous opportunities that lie ahead for Ricoh, our partners and customers.”