Bobst North America (Parsippany, NJ) has welcomed industry veteran Katie Graham as its new Regional Marketing and Communications Manager. Graham brings a passion for the printing and packaging industry with a track record of successfully building marketing strategies that produce results in B2B environments. She’s held marketing management involving the strategy and execution of integrated marketing plans that include brand-awareness building, lead generation and sales support. Some of her previous positions included 11 years as Pamarco’s Marketing and Communications Manager and two years at the Flexographic Technical Association (FTA) in a marketing management role accountable for developing, implementing and managing all aspects of digital and event marketing for the association.
“With an impressive marketing background of proven growth performance as well as years of experience in our industry, Katie is both a skilled professional and very familiar with our market,” said Jessica Ciccarelli, General Manager at Bobst North America. “We’re looking forward to leveraging her talents to continue raising awareness of Bobst products and support services with printers and converters, and helping us continue our leadership in the industry.”