Following a highly competitive procurement process, Pollard Banknote (Winnipeg, Manitoba) has been awarded a contract from Danske Lotteri Spil A/S (Denmark’s national lottery), to supply instant-ticket printing and related services. Under the contract, Pollard Banknote will continue to print the Danish Lottery’s instant tickets until July 31 of 2025. The new contract marks the continuation of the strong partnership between Pollard Banknote and Danske Lotteri Spil A/S, which began in 2008. A shared purpose between the two organizations is their understanding of the significant role that innovation plays in attracting new players and maintaining the excitement of existing players. As a result, continuous innovation has been a key part of this highly collaborative relationship. Many of The Danish Lottery’s most popular games have utilized innovative Pollard Banknote printing techniques, such as Scratch Tab, Scratch FX, Eco Scratch ReNew, and neon inks. The lottery’s holiday games such as Pakkejagt, Julekalender and Den store julekalendar – all printed by Pollard Banknote – continue to be sales-driving perennial favourites across Denmark. In fact, Pollard Banknote is a leading lottery partner to more than 60 lotteries worldwide.
“Pollard Banknote has been a great collaborative partner for us,” said Malene Hyldig, Head of Instant Games at Danske Lotteri Spil A/S. “Under this new contract, the lottery will be able to continue to benefit from the company’s many innovative options that enhance and add value to our instant games, and help drive sales and support good causes in Denmark. Additionally, we appreciate Pollard Banknote’s expertise in the lottery industry and particularly in the European market.”
“We are very happy to extend our long-standing relationship with The Danish Lottery,” said Michelle Annandale, VP of International Sales & Marketing at Pollard Banknote. “We are dedicated to supporting the lottery’s goal of broadening player engagement through the expansion of its instant-ticket portfolio with new concepts, as well as the introduction of higher price points that leverage our unique and innovative products.”