Patrick Guerini has assumed new responsibilities at Mitchell Digital (Burnaby, British Columbia) as eCommerce and Variable Data Systems Manager. The Mitchell Group comprises Mitchell Digital, Mitchell Press and trade-finishing division Pacific Bindery. He’ll now be responsible for systems administration, installation, training and facilitation of all matters related to variable-data processing – along with the creation and administration of the company’s customer-facing online marketing storefronts. He still remains the company’s resident Idealliance G7 Expert and will continue to manage colour for all output devices to ensure that the group maintains its G7 Certified Printer designation. A G7 Expert can analyze colour and print-related issues and take corrective action to bring systems and processes to a set method, standard or specification with repeatable, predictable results. G7 has always been an important facet of exceptional colour management and process control throughout Mitchell Group.
“We put as much focus on culture as we do on talent,” said Digital Operations Director Gregory Wong. “In Patrick’s case, we have an incredibly talented technician who has a gift for communication, is a natural educator, and is a consummate professional. This important service keeps growing as our clients continue to discover just how powerful our online marketing storefronts are to streamlining their marketing plans.”