Bruhn joins Ricoh North America as President and CEO

Carsten Bruhn. President and CEO, Ricoh North America 

Ricoh USA (Exton, Pennsylvania) has announced that Carsten Bruhn has been named President and CEO of Ricoh North America. A self-described “global citizen,” Bruhn brings more than 20 years of experience from around the world. This includes having lived in Great Britain, Denmark and Japan – and with extensive travel meeting with customers in all regions across the globe, including North America. He’s led global teams that have successfully built digital transformation strategies and implemented services that solve crucial problems for organizations of all sizes, from large global enterprises to small businesses.

“The opportunity that lies ahead for Ricoh, our partners and customers is incredible,” said Bruhn. “Customer behaviours, the increasingly changing workforce and the speed of digital transformation are driving toward the need for new business models – including digital services and subscription models, to name a few. And there’s so much to be energized about, in North America specifically. We have a tremendous customer base, a passionately dedicated team, and a network of dealer partners who share our commitment to solving challenging business problems today and into the future.”

Most recently, Bruhn served as Corporate Vice President for Ricoh Global Services. In this role, he managed and fostered Ricoh’s relationship with the company’s largest enterprise customers around the world. Bruhn focused on empowering customers to embrace digital transformation and built strategies with Ricoh’s best-in-class partners to enable businesses to transform into digital firms. Under Bruhn’s leadership, Ricoh’s Global Major Account (GMA) channel experienced growth by attracting new customers, while also renewing and providing increased value to existing customers. In 2020, these initiatives continued to accelerate by helping customers work from anywhere with digitalization, automation, and collaboration solutions, as well as providing tools for a safe return to the workplace. During a two-year assignment in Japan, at Ricoh’s global headquarters, Bruhn led the global services transformation for Ricoh Business Solutions. Previous roles included Corporate VP and GM of Ricoh Global Services. Prior to joining Ricoh, Bruhn managed Lanier’s Northern Europe region. In the coming months, Bruhn will publicly outline his business strategy for Ricoh North America.

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