Shutterstock launches The Create Fund for under-represented creatives

Shutterstock (New York, NY), a leading global creative platform offering full-service solutions for brands, businesses and media in need of high-quality content, tools and services, has announced The Create Fund – a $300,000 (USD) artist grant program. The Create Fund will provide financial and professional support for artists around the globe focusing on diversity, inclusion, social justice and environmental awareness through the content they create. The company added that through The Create Fund, Shutterstock aims to fill content gaps and further diversity and inclusion within its content library and contributor network. The financial and professional support will be offered to “under-represented artists who are advancing the global mission of diversity and inclusion through their visual content.” To increase the reach of the grant program, The Create Fund will be partnering with a variety of leading organizations to support giving back and engaging with a variety of designer communities.
At launch, grants offered through The Create Fund will include:

  • Create for Climate: Drawing awareness to global climate change by supporting artists who use their talents to depict climate change, environmental protests, and our changing landscape.
  • Support Invisible Illness: Promoting designers who create visual stories and representations that break the stigma around mental health, portraying a more inclusive view of mental illness around the world.
  • The Senior Creatives: Supporting our community of senior creatives – those over 50 who have had years to hone their craft and want to share their experiences and perspectives through creative means.

Artists including photographers, videographers, illustrators, composers or writers are encouraged to apply. Applicants must submit a project proposal, examples of their work, and a short biography by Monday, February 8, 2021 to be considered for the first three grants. Entrants must be at least 18 years of age to enter. Employees of Shutterstock (including its subsidiaries and affiliates) and their immediate family and household members are not eligible. Any person who has received a Shutterstock Create Fund Grant within 12 months of the contest period is also not eligible to participate. The contest is void in Quebec, selected other countries, and where prohibited by law (please visit website). Grant recipients will be selected by a diverse panel of expert judges who are knowledgeable in the various genres of grants Shutterstock will be offering. All artists selected for a grant will be provided with an outlet to license their work, either via Shutterstock, Shutterstock Editorial, Premium Beat or Offset.

Kristen Sanger.

“Representation, whether behind or in front of the lens, is integral in creating authentic content that accurately reflects the world around us,” said Kristen Sanger, Senior Director of Contributor Marketing at Shutterstock. “With The Create Fund, we’re hoping to use this global platform to showcase the stunning, interesting and culturally relevant imagery that reflects the beautifully diverse world we live in, as well as support and enable more artists to create and share their unique and artistic perspectives.”

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