The Digital Imaging Association’s (DIA’s) next helpful webinar, titled Labels & Flexible Packaging – Reality vs Impact, will take a close look at the current state of this key industry segment. How big is the market? What’s the impact of going down this road for a commercial printer? What knowledge base is required for press operators, sales reps and other employees? What is the average capital expenditure? What finishing equipment is required?
“Digital presses are producing sellable product in the 160 fpm range,”said Victor Gomez, Director of Industrial Labels for Epson America. “What’s the incremental benefit to the converter of even more speed to rival their existing – and often already fully depreciated – flexo presses? What’s more important to the business owner is throughput. And that entails a host of other production issues that don’t usually make it to marketing pieces – such as uptime, maintenance routines and ease of use. If the mechanism for higher linear speed entails adding more complexity to the system (more printheads, for example), the overall benefit is actually much smaller. Something similar applies to resolution. Does a race to higher dpi result in better looking labels? Does a higher dpi matter if it gets lost in the viewing distance of the typical consumer when picking up a product from a shelf?”
The hour-long webinar will take place Wednesday, May 18, 2022 beginning at 12:30 pm Eastern Standard Time. Be sure to join and learn from the professionals how strong the label and flexible packaging market is, what the technology advancements are, and what opportunities are out there for commercial printers. Panelists will include:
• Deanne Sinclair, President & Partner, Cambridge Label
• Jeff Sommer, Vice President, Business Development, Lorpon Label
• Cled DeSouza, Senior Director Technical Solutions and Graphic Systems & Solutions, Spicers (formerly with All Graphic Supplies)
• David Haley, Flexible Packaging Specialist, HP
• Phil Hampson, Regional Sales Manager, Durst
To register, please click on the link below:
https://hp.zoom.com/webinar/register/WN_5ATMwz1OSJioHLQIDufitQ
