Booth sales “soaring” for ISA’s 2023 International Sign Expo

The International Sign Association’s (ISA’s) International Sign Expo 2023 has announced that exhibit booth sales “have surpassed goals and more exhibitors are in the pipeline to join the event.” This has created “unprecedented enthusiasm” and opportunities for attendees to connect with many new manufacturers, suppliers, and distributors. ISA’s International Sign Expo 2023 will be held at the Mandalay Bay Resort and Convention Center in Las Vegas, Nevada, April 12-14, with a pre-conference day on April 11.

Karen Smith
Karen Smith

“We’re seeing a realignment of exhibitors,” said Karen Smith, ISA’s Director of Sales and Partner Engagement. “Typically, in Las Vegas, it is difficult for new companies to get into the lineup. Given the recent challenges that the sign, graphics and visual communications industry has had with supply-chain issues, this creates opportunities for companies to diversify their existing supplier relationships, and to explore the many new products that are innovating the industry.” Traditionally, exhibit sales are not the only sign of a successful tradeshow. Attendee registration is also trending well ahead of 2019, the last time the event was held in Las Vegas before Covid-19 cancellations.

Lori Anderson
Lori Anderson

“We thought our 2022 event was mind-blowing,” said Lori Anderson, ISA President and CEO. “While that was our first entry back after Covid-19, we didn’t quite know what to expect, and we were amazed by the business occurring on the tradeshow floor. As we head into the 2023 event, all signs are pointing to an even greater opportunity for networking, education, and to see the latest equipment. It’s a prime opportunity for attendees and suppliers to connect, especially as inflation and interest rates rise where capital investments are concerned.”

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