Six basic tips before entering web-to-print

With the end to the pandemic now even further down the road, Canadian consumers will continue to work from home during 2022. So make it as easy as possible for them to buy your print products online, place orders and get your creative masterpieces delivered to their doorstep. Here are some tips from www.WtpBiz.com, a one-stop web-to-print solutions provider.

  1. Before starting. Web-to-print sales are governed by the online consumer, which often makes sales volatile. Therefore you must allow for ongoing changes to your site. Make certain the software you choose can adapt to your needs as your business evolves.
  2. Create your portfolio. Your online portfolio should include all the products and services you want to sell on your website. You might even want to visit other online print stores to see what their high-demand products are. Or, you can ‘wow’ your online visitors with new products created by your own shop.
  3. Strategy. Any online store has to struggle with online competition. If you’re not ‘tech-savvy,’ you can use resources such as website developers, SEO services and PPC ad managers. A consultant with previous experience is another option.
  4. Storefront design. Today’s software gives you templates to create compelling layouts to sell your print products and services that you can customize depending on your evolving needs. Any template you choose should enhance the user experience and never hinder the smooth functioning of your website.
  5. Online payments. You must offer multiple options that are secure and easy to use and track. These should include COD, debit and credit cards, net banking and PayPal, among others. This should be one of your top priorities.
  6. Capture your local market. Keep track of how many local companies and consumers you capture, and then create a detailed list of these contacts to help you get repeat business via traditional direct-mail marketing.

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