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View from the publisher: More success stories in a highly diverse issue

First let me congratulate SinaLite on its 21st anniversary. Launched in 1999 as Sina Printing, SinaLite has grown from a small, two-colour press storefront,...

The Essential 5: helpful, accessible resources that will save you time and money

Welcome to the first feature in a new series called The Essential 5. Each month I’ll share a curated list of five resources that...

How printers can capitalize on the power of direct mail

With the help of technology and new ways to store, sort and analyze information, buying and selling services and products was transformed throughout the...

Customer experience expectations in 2020

Study after study supports the fact that consumers will pay more for a better customer experience and are four times more likely to jump...

CanExport funding up to $150,000 per year for export market development

If you’re thinking about participating in tradeshows or developing new markets outside Canada, the Federal Government has increased the amount of financial assistance available...

Company cellphone policy: Addressing workplace issues and challenges

Just about everyone brings a cellphone everywhere they go, and the workplace is no exception. Nomophobia, or the fear of being separated from our...

Direct mail: an avenue to acquisition and engagement in a digital world

They say you have one opportunity to make a good first impression. At one point, marketers believed digital advertising could solve all their problems....

How packaging helped whiskey create its air of mystique

There was a closure of many distilleries in the 1980s. The whiskey market began to decline in the 1970s, and things began to look...

Why our industry needs its own environmental certification organization

I’ve always believed in environmental responsibility. But do we need to be policed by outside organizations that have siphoned off millions of dollars from...